At $30/user/month, M365 Copilot is a significant investment. Here's how to evaluate the ROI.

Microsoft's Research Findings

• 70% of Copilot users said they were more productive
• Users save on average 1.2 hours per week
• Meeting recaps and email drafting deliver the fastest payback

Break-Even Analysis

At $30/month, Copilot pays for itself if a user saves 20 minutes per week at a $90,000 annual salary. Most active users save significantly more.

Where ROI Is Highest

• Managers (high meeting volume + heavy email use)
• Sales teams (fast proposal drafting)
• Marketing teams (content production)
• HR (onboarding documents, policy Q&A)

Reference:

Microsoft Work Trend Index

https://www.microsoft.com/en-us/worklab/work-trend-index/copilots-earliest-users-teach-us-about-generative-ai-at-work